Vol. I · No. 01FREE ON THE DASHBOARD

Trovedge.

The trade-contractor's weekly · Established in a Ford F-150 · 2026

WeatherBarrie: 18° · partly cloudy · winds NW 12
For the tradeYou talk · we write · you approveRead on ↓

For roofers, landscapers, HVAC, every trade

You're on the roof. We'll do the posts.

Call us from the truck. Talk for thirty seconds about your week. Get seven posts written in your voice — Facebook, Instagram, LinkedIn, Google. You tap approve from your phone. That's the whole thing.

You know you should be posting. The guy down the street with the worse work is taking jobs because his Instagram is full and yours hasn't been touched since the deck job in May.

Hiring a marketing person costs $1,500 a month and they post ten times if you're lucky. Doing it yourself eats your Sunday nights. Trying to learn TikTok at 47 is not happening.

So here's the deal. You call the number. You talk for thirty seconds — what your crew built, who the customer was, what the weather did to you. By the time you're back in the truck, seven posts are waiting in your Telegram. You read them, tap the green ones, done. They go up on every platform that matters.

Twenty hours a month back, guaranteed. If we miss the number, you get your money back. Cancel anytime from your phone. Run out of Barrie, Ontario by a guy with Carhartt in the truck and a real pricing page below.

See how it works ↓What it costsor just dial the number ↘
Figure 1The demo, illustrated · No audio, no live data

Trovedge

▲ On call · 0:28

Sophie listening

“Wrapped the Borealis patio at the Smiths today. Customer cried…”

REC
Fig. 1aThe contractor mid-call. 38-second average.

…two minutes later, seven drafts hit your Telegram.

T

@GoldenMapleBot

Telegram · 9:14 AM

Published

Memo: Mon 38 sec

Just wrapped a 1,200 sq-ft Permacon Borealis patio at the Smith residence in Barrie. Polymeric sand crisp, edging tight, customer cried when she saw it. Spring booking window is open — first deposit secures your slot.

Publish to LinkedIn✓ approve
Publish to Facebook✓ tapped
Publish to Instagram✓ approve
Publish to Google Business✓ approve
Reject draft✗ skip
T

@GoldenMapleBot

Telegram · 9:14 AM

Memo: Mon · 38 sec · Draft 3/7

before → after. swipe. polymeric sand crisp. customer cried. 🥹 #hardscape #barrie #permacon

Publish to LinkedIn✓ approve
Publish to Facebook✓ approve
Publish to Instagram✓ approve
Publish to Google Business✓ approve
Reject draft✗ skip
T

@GoldenMapleBot

Telegram · 9:14 AM

Memo: Mon · 38 sec · Draft 5/7

A thread on why polymeric sand matters more than the pavers (controversial take). 1/ pavers move. sand binds the joints. 2/ cheap sand cracks in year one. 3/ ...

Publish to LinkedIn✓ approve
Publish to Facebook✓ approve
Publish to Instagram✓ approve
Publish to Google Business✓ approve
Reject draft✗ skip
Fig. 1bThree of seven drafts shown · Reproduced from a live demo call · Names redacted for privacy.
FOR — who this is built for
HardscapersRoofersHVACDeck buildersLandscapersFence prosElectriciansPlumbersPaintersConcrete crewsPool installersTile settersMasonryCarpentersHardscapersRoofersHVACDeck buildersLandscapersFence prosElectriciansPlumbersPaintersConcrete crewsPool installersTile settersMasonryCarpenters
A · 2Section A · Work order

Operations · Step-by-step

How a 38-second call becomes a week of posts.

Four tasks happen between the moment you hang up the phone and the moment a draft hits your Telegram. Total elapsed time: about two minutes. Total contractor effort after the call: zero.

At a glance

Avg call duration38 sec
Drafts per call7
Platforms4
Time-to-drafts~2 min
By Yorkis Estevez·Staff writer · Operator·Originally written on the back of a Permacon delivery slip

Barrie, Ont. — The Trovedge operations sequence was engineered backwards from a single requirement: that a trade contractor with dirty hands and a phone on the dashboard could initiate it without using an application. Every design decision in the four-step process below was tested against the question, "Can you do this with your hands full?"

What follows is the work order. It runs in roughly two minutes from the moment the contractor hangs up the phone. The contractor does nothing during this window except whatever they were already doing — driving, eating, finishing a job. Two minutes later their Telegram lights up with seven drafts.

Each task below is documented for both internal operations and customer review. The system maintains a per-tenant audit log of every action; contractors can pull theirs at any time.

  1. № 01
    Task — The call

    You dial. Sophie picks up.

    One Toronto-area number lives in your phone like any other contact. Call between job sites, picking up coffee, sitting down at lunch. Sophie answers in two rings, recognizes your caller ID, says hi by name. Then she shuts up and lets you talk.

    No app to open. No login. The lowest-friction marketing process this industry has ever had.

    Avg call38 seconds
    Number+1 705 lines
    App requiredNONE
    Cost to dial$0
  2. № 02
    Task — The memo

    You ramble for 30 seconds.

    Tell her about the patio you finished, the customer who texted at midnight, the supplier who shorted the delivery, the hire who's finally pulling weight. You're not pitching, not writing copy, not thinking hashtags. You're leaving a voice note for someone about to do all of that for you.

    First-time callers average 24 seconds and apologize for 'not knowing what to say.' Plenty.

    Memo cap60 sec
    Used for7 drafts
    Recorded oncereused 7×
    Voice learningActive wk 1
  3. № 03
    Task — The drafts

    Seven drafts hit Telegram in 2 minutes.

    The system maps your memo against how you actually write — your swears, abbreviations, run-on sentences, the way you spell "yall." Each platform gets a tailored draft. LinkedIn gets the grown-up version. Instagram gets the gritty caption. GBP gets the SEO blurb. Facebook gets the neighborly version.

    Reject any draft with one tap. The system regenerates. By week three nobody's rejecting.

    Turnaround~2 min
    PlatformsLI · FB · IG · GBP
    Draft count7 / call
    Coverage28 publish slots
  4. № 04
    Task — The publish

    You tap green. We do the rest.

    Approved drafts ship directly to the connected accounts on the platforms you authorized. Trovedge holds publishing tokens with Meta, LinkedIn, and Google — no Buffer-style middleman. Every publish hits an audit log you can pull anytime. Nothing publishes without your tap. We engineered scheduled-publish-without-approval to be physically impossible.

    Starter-tier weekly workload: about four minutes tapping approve while drinking coffee Sunday morning.

    Per-post approvalREQUIRED
    Auto-publishIMPOSSIBLE
    Audit logPullable
    Weekly effort< 5 min
End of Section AContinued in Section B · The promise →
A · 4BLetters · From pilot subscribers

Reader correspondence · Pilot cohort

What pilot subscribers wrote in.

Unedited letters from the first three Trovedge tenants. Names, trades, and posting-baseline data shared with permission.

Disclosure

These are pilot-cohort customers, identified by the operator at full names and locations. Pre-launch volume; pilot data is indicative, not statistical.

Letter № 012026 · May
Marco Reyes — Hardscape · Owner-operator

Marco Reyes

Hardscape · Owner-operator

Aurora, ON

“I post like a person now. The drafts read like my voice — swearing and all. I tap approve from the truck while the crew loads up. Whole week of posts done by Monday lunch.”

Before

2-3 posts/mo

After Trovedge

28+ posts/mo

Read the full case study→
Letter № 022026 · May
Pat Thibodeau — Roofing · 4-person crew

Pat Thibodeau

Roofing · 4-person crew

Saint-Hyacinthe, QC

“I was paying a marketing girl $1,800 a month who posted maybe ten times. Trovedge replaced her at thirty percent the cost. The before-and-after carousels do the heavy lifting on Instagram.”

Before

$1,800/mo marketer

After Trovedge

$497/mo · more posts

Read the full case study→
Letter № 032026 · May
Jenn Kowalski — HVAC · Sole proprietor

Jenn Kowalski

HVAC · Sole proprietor

Sudbury, ON

“I never knew what to post. Sophie just asks 'what'd you do this week' and I ramble for thirty seconds. Drafts hit Telegram by the time I'm back at the shop. Half the time I forget I posted.”

Before

Posted ~once/month

After Trovedge

7 posts/wk consistent

Read the full case study→

More letters arrive weekly — subscribe directly with the operator at hello@trovedge.com

A · 3Operator's note · Filed under Founder logs

Editorial · From the founder

I used to lie awake thinking about how the guy two towns over with worse work was getting all the calls.He was just posting. That's it.So I built the thing that lets me do it from the truck.

Yorkis Estevez

Founder · Operator · Golden Maple Landscaping, Barrie ON

Letters to the operator:
hello@trovedge.com

End of editorialContinued in Section B →
B · 4Section B · The promise · Special report

Special report · The 20-hour rule

The number on every invoice we won't refund.

Twenty hours, every month, back in your week. Measured against your own baseline, refunded if we miss it. Ninety-day window, no asterisks.

20
Hrs · per month · per customer
*

Measured against your own onboarding baseline. Not against industry averages. Not against some made-up number. Against you on day one, four months later.

That's how much time every Trovedge customer gets back, every month.

We measure your posting baseline during onboarding. We measure again at month four. If the gap is under twenty hours per month, we refund the entire subscription.

Ninety-day window. No paperwork. No asterisks.

Method

Self-report at intake

Verify at

Day 90

Refund window

No questions

Tier scope

All four

End of Section B · Special reportContinued in Demo recording →
A · 5Demo recording · See it before you sign

Multimedia · Voice demo

One call. Seven posts. No hashtag panic.

Below is exactly what shows up when a real contractor calls the line. Watch the dial. Watch the cards. The whole loop is about ninety seconds from voice memo to drafts in your pocket.

Editor's caption

Animation simulates a real demo call to +1 (705) 555-0100. No audio. Plays on scroll. Reduced-motion safe.

Reproduced from a live call · May 2026·Names redacted for privacy
Trovedge demo
Tap to start
+17055550100
Live transcript

7 drafts hit your Telegram

LI
LinkedIn✓ Approve

Wrapped a 1,200 sq-ft hardscape build this week in Barrie. The before-and-after still hits...

FB
Facebook✓ Approve

Big shoutout to the Smith family — their new patio is a thing of beauty. Permacon Borealis, polymeric sand...

IG
Instagram✓ Approve

before → after. swipe. polymeric sand crisp. customer cried. 🥹 #hardscape #barrie

GBP
Google Business✓ Approve

Just finished another residential paver project in Barrie — book your spring consult before May 30...

LI
LinkedIn✓ Approve

A thread on why polymeric sand matters more than the pavers (controversial take)...

IG
Instagram✓ Approve

Reel: 45-second timelapse — from grass to gorgeous in 3 days.

FB
Facebook✓ Approve

Spring 2026 booking window is open. We work 90 days out — first paid deposit secures your slot.

Trade contractor making a call from the cab of a pickup truck
Fig.Subscription is free for the duration of the demo call.— Trovedge multimedia desk
End of demo recordingContinued in Section C · Rates →
A · 6Section C · Trade directory · Rate sheet

Subscription tiers · Effective immediately

Rates.

Four price points. Same ninety-day money-back guarantee on every tier. Month-to-month. Cancel from your dashboard.

Editor's note

The $49 Voice tier is the wedge — voice memo, LinkedIn + Instagram, approval queue. Most contractors upgrade to Starter inside 30 days because they want all four platforms. Both tiers ship the same guarantee.

Filed by Trovedge Operations·Rate sheet rev. 2026.05·All amounts USD
Listing № 001

Voice

Tier · voice

$49/ mo

The wedge. Voice memo → 7 posts a week.

  • Call your Trovedge number anytime
  • 7 posts per week, your voice
  • LinkedIn + Instagram
  • Telegram approval queue
  • "Made with Trovedge" watermark
Start here →

90-day money-back · Cancel any month

Listing № 002★ Most pick this

Starter

Tier · starter

$497/ mo

Full 4-platform reach. For most trade contractors.

  • Everything in Voice
  • Adds Facebook + Google Business Profile
  • 150 posts per month
  • Image generation included
  • 24h approval SLA
  • Replaces your marketing person
Pick Starter →

90-day money-back · Cancel any month

Listing № 003

Pro

Tier · pro

$997/ mo

Video, learning, custom voice anchors.

  • Everything in Starter
  • Video posts (Reels-style)
  • Engagement-loop learning
  • Custom voice anchors
  • Weekly digest report
  • Priority Sophie line
Pick Pro →

90-day money-back · Cancel any month

Listing № 004⌘ White glove

Operator

Tier · operator

$1997/ mo

Full agency replacement. White-glove.

  • Everything in Pro
  • Face-consistent video (Soul ID)
  • Dedicated account manager
  • White-glove onboarding
  • Priority customer support
  • Weekly executive report
Apply →

90-day money-back · Cancel any month

  • 90-day money-back
  • Cancel anytime
  • Stripe billing
  • No annual lock-in
Billing via Stripe · Cancel anytime · 90-day money-back on every tier
Effective
2026·05
End of Section CContinued in Section E · Run the math →
A · 7Section E · Run the math · Business desk

Business desk · Calculator

The math is uncomfortable — in your favor.

Most contractors either pay a marketing person $1,500–$3,000 a month, or spend their own evenings posting badly. Plug your situation in. See where Trovedge lands.

Method

Calculator assumes 4 platforms × ~7 posts/week. Time savings pulled from internal pilot data, Q1 2026. Your mileage may vary slightly; the guarantee won't.

Worksheet — A · 7Annual basis · 4.33 weeks/month

What would Trovedge actually save you?

Two inputs. Plug your situation in. Trovedge typically reclaims about ninety percent of your current posting time.

Time recovered

19

hrs / month

Dollars recovered

$1,425

per month, at your rate

Editor's verdict —Your reported posting load is lighter than most. Trovedge guarantees twenty hours back regardless — if you fall short of that on day ninety, full refund.

A · 7BOr skip the math · Get sample posts in your inbox

Free service

Just type your business name.

We'll write 5 sample posts and email them before you spend a dollar.

No card. No spam list. The samples are yours either way.

Free service — Coupon № 0042Reader sign-up · No card required

See what Trovedge would write for you.

Type your business name and city. We generate five sample posts in about thirty seconds. No signup. No email yet.

~30 seconds · made by AI in your business voice · no spam list

End of Section EContinued in Reader correspondence →
A · 8Reader correspondence · Q & A

Section F · Letters to the editor

Questions answered.

What contractors actually ask before signing up.

Answered by Yorkis Estevez·Founder·hello@trovedge.com

Q · 01

Do I need to be technical?

A.No. You make a phone call. You tap "approve" on your phone. That is the whole interaction model. If you can dial a contact and tap a green button, you can use Trovedge.

Q · 02

What if the drafts sound wrong?

A.Reject any draft with one tap. The system regenerates. The system also learns from rejects — by week three, the drafts read like you wrote them. Nothing publishes without your green button, ever.

Q · 03

How does the 90-day money-back guarantee work?

A.During onboarding we measure how many hours per month you currently spend on social. At day ninety, we measure again. If the delta is less than twenty hours, we refund the subscription. No paperwork. No "ah, but here is the asterisk."

Q · 04

What platforms do you publish to?

A.LinkedIn, Facebook, Instagram, and Google Business Profile in v1. TikTok is queued for v1.5. X / Twitter is in the roadmap behind Meta App Review clearance.

Q · 05

Can you really do this for $49?

A.The $49 Voice tier is the wedge — limited to voice-only input + LinkedIn + Instagram + the approval queue. Most contractors upgrade to Starter within thirty days because they want all four platforms and the dashboard. Both tiers ship the same money-back guarantee.

Q · 06

Why a phone call instead of an app?

A.Because you are on a job site. Your hands are dirty. Your phone is on the dashboard of a truck. A phone call is the lowest-friction interface that has ever existed for this industry — you already make a hundred a week.

Yours isn't here? Write the editor: hello@trovedge.com

Reply within 4 hours during business hours · Faster in evenings.

Dial+1 (555) 555-0100